We get asked a lot about why we’re better than other PR firms. We do offer a lot of services other agencies don’t and we deliver results. While there are many great publicists out there, there are things you should be looking for and/or considering when hiring a publicist.
Make sure you pick a publicist you can afford, and for more than just a month or two. Steady PR is what it’s all about, not quick and then over.
Also you get what you pay for, so don’t pick a free or highly discounted publicist. They are looking at you to build their client list and don’t have the experience of a well seasoned publicist.
Do your research. Check out current and former clients to see who they have and worked with. What counts are results and a company that can deliver.
Look at their press releases and see if they can actually write and their PRs look professional.
Make sure they provide services that you need. Some only write press releases and don’t do much beyond that in the way of interviews, getting you signing at conventions and more.
Think about who you’re hiring. You want a professional publicist, not someone who’s trying to have more than a business relationship with you.
Also make sure you’re hiring someone who is a dedicated publicist, not someone who’s a performer, pseudo agent or other title. You want someone who will put you first and get you out there. And, agenting should be left to agents, not publicists.
Make sure your publicist is well versed in social media and behaves on social media. Your publicist is a reflection of you.
If you are an adult performer or cam model, never hire a publicist who insists on getting your log-in and password for any social media platform. You should control your own image on social media and not let anyone have your log-in or password. They should only be advising you on how to run your accounts.
And lastly, pick someone who is respected and has a stellar reputation. There are many of us.